Email marketing campaigns are one of the best ways to communicate with your audience, your customers, and your leads and spread your voice. But in order for your campaigns to be successful, there are certain strategies you need to follow to improve your chances of success.
Sending emails can feel intimidating at first, and "massive" is even worst. But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices.
As you go through this list of best practices for email marketing campaigns, Whether you’re new to email marketing or consider yourself an expert, you likely want the same: Send the best email marketing campaigns possible, and that's why we are here.
Every email campaign has 4 different parts:
- A subject
- A message
- A content (Listings)
Best practices: Subjects
Compelling subject lines give people a reason to check out the content. That’s why you should be careful when coming up with compelling subject lines because it’s an important part of your email strategy. Although it may seem like a small detail, it should not be left to chance.
You can come up with the best killer listings, but if you don’t have a great email subject line, your message will never be read.
- Everything starts with a good subject line; every single email will have the same starting point as a subject line; think carefully about those words.
- Be as much as personal as you can, people love to see his name, love to know companies, partners, clients know their name use it: "Hi Jhon, Here is some information for you".
- Short and simple as never before, Use no more than 9 words and 60 characters, this is to ensure your subject will be readable across any device and service (Mobiles has limited space).
- Share scarcity, curiosity, and the missing opportunity, These are psychological tricks to make people act. They are action requesters for recipients without being too aggressive, for example, "Last opportunity to see this property" or "Last 3 vacation homes in FL."
- Emojis, great! but carefully, don't use more than one emoji, use it to support your message not to replace it, and finally, if your personality or your company's won't fit well with emojis then don't use it, is not going to help you.
Some examples of good subject lines:
- "Chosen, just for you"
- “Your new home is waiting John!”
- “Hi, John. Welcome home.”
- “Buying a home in LA?”
- “Here’s that info I promised you”
- "Our next steps"
- "So nice to meet you, John! Like I promised"
- “John, this house made me think of you.”
- “Something happened, and I have to share this with you”
- “One more day on the market!”
- “Don’t miss this open house”
- “Last chance for your dream home”
- “House hunting sucks! I can do it for you”
Where do I type the subject for my campaigns?
Step by step:
- Login to your account.
- Go to your listings section, My portfolio.
- Find the marketing kit button at the top of the page.
- Select the properties you want to send, using the checkboxes on their photos.
- You can send up to 8 properties per email.
- Click the button "Send properties", this will open a modal window with the email form.
- The first couple of fields are emails, and then you have a Subject line field
- Type your text, by default the site use "Chosen, just for you"
Note: Remember, short and clear, use curiosity, mystery, use your client words, use words you will use with a friend, with your family, be personal, be clear.
For additional assistance, contact us online, or call 888-458-3943